social content
Here you’ll find a collection of social content which has been created for my personal brand @wild.florrie alongside @alice.florriie.
My focus being finding work life balance, living slowly in a fast world, escaping into the nature on my doorstep, and highlighting local brands, craftspeople, and businesses.
where
you’ll
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ME
my approach
I am someone who spends hours in forests, swimming in rivers, and taking in the most minute details surrounding me. Some may call this the ‘art of noticing’ but to me it’s called living intentionally.
I rely on storytelling through sensations, textures, and colour palettes. Be it warm summer tones, coastal blues, or crisp winter greens.
stats
ever-growing
Over both my personal and professional instagram accounts + TikTok I’ve gained over 3,000 followers. A small feat to some, however that stats speak louder.
One of my latest reels reached over 800K views and 145K likes.
content for brands
Collaborating with Alex Doe we created a strategic high-fi content series, working as an extension to the marketing team at South West Railways. We explored hidden gems along the coast, from Lyme Regis, to London.
See my social content here.
FAQs
What does ‘social content’ actually mean?
Social content is anything you're planning to put on a platform such as Instagram, TikTok, or YouTube.
The aim is to reach more people, and gain more followers, in the hope that eventually this will convert into higher sales or more buisiness opportunities.
What’s the difference between lo-fi and high-fi content?
Some of the best performing content out there has been filmed on an iPhone, and some have a team of filmmakers behind it.
Lo-fi: This is filmed on phone camera and edited in-app, making it better for low budgets and quick, easy reels. Usually shorter form content.
High-fi: This is anything that involves a camera, lighting and professional editing. This makes it better for larger budgets and specifically curated pieces.
How would social content benefit me?
Social content gives you a presence beyond your website. It's often the first place a potential client sees your work before they get in touch.
Good content builds trust, shows your range, and keeps working for you long after the shoot day is over. Whether it's a quick lo-fi reel or a high-fi curated piece, the aim is the same: to put you in front of the right people, and turn that visibility into enquiries.